REAL BEAUITIES: Tara Lynn, Candice Huffine and Robyn Lawley in a very curvy Meisel editorial.
I always like those ‘Big is beautiful’ editorials, because they’re different and refreshing. However, I can’t help but notice that a lot of the times the ladies are naked, or just wearing lingerie.
Why is that? Isn’t the whole point of this is that readers can see that big girls can enjoy fabulous fashion just like anyone else?
To me it just screams “We couldn’t find any high fashion that would fit you, so you’ll just have to pose naked, sorry”.
Fashion houses usually have a a couple of complete sets of the collection after the runway show.
These sets are shown to big retail/wholesale clients (sacks, Neiman Marcus…etc) in the show room and used afterwards to send to fashion magazines for editorials.
The fashion mag sents a request with the piece they need and when they need it.
Of course these sets are all in models sizes (the same ones they used for the runwa).
The actual product that goes into the stores (which has more size choice) is still not ready at that point because editorial shooting happens way before the merch hits the stores.
I think the most important thing though is that all designers don’t want their clothes associated with big size women.
They sell the fantasy of perfection, tall, super thin young girls with perfect hair and skin..
This is definitely very different than what real women look like…
However, is it that crazy to find some less known designers who wouldn’t mind making a bigger size and get some recognition?
As much as I ‘love’ seeing the very same dress in 15 editorials, I always wonder why everyone goes for the same design by the same designer, instead of giving a chance to someone new and exciting.
Fashion is a huge business and there are very strict rules if you want to survive (as a magazine, brand, model, photographer…).
Fashion magazines put mainly oufits by the few famous and big names on their pages.
Because at the end of the day these are the only designers who could afford to buy ads pages in the magazines.
These ads are the most important income for the magazine to survive as the sales of the hard copies is always down..
So it’s all about returning favours and working together for the interest of both the big names and the magazines themselves.
Meanwhile there are thousands of talentive designers who never get any opportunity to appear anywhere..
Magazine: Vogue Italia
Photographer: Steven Meisel
Models: Tara Lynn, Candice Huffine and Robyn Lawley
I always like those ‘Big is beautiful’ editorials, because they’re different and refreshing. However, I can’t help but notice that a lot of the times the ladies are naked, or just wearing lingerie.
Why is that? Isn’t the whole point of this is that readers can see that big girls can enjoy fabulous fashion just like anyone else?
To me it just screams “We couldn’t find any high fashion that would fit you, so you’ll just have to pose naked, sorry”.
These sets are shown to big retail/wholesale clients (sacks, Neiman Marcus…etc) in the show room and used afterwards to send to fashion magazines for editorials.
Of course these sets are all in models sizes (the same ones they used for the runwa).
The actual product that goes into the stores (which has more size choice) is still not ready at that point because editorial shooting happens way before the merch hits the stores.
I think the most important thing though is that all designers don’t want their clothes associated with big size women.
They sell the fantasy of perfection, tall, super thin young girls with perfect hair and skin..
This is definitely very different than what real women look like…
As much as I ‘love’ seeing the very same dress in 15 editorials, I always wonder why everyone goes for the same design by the same designer, instead of giving a chance to someone new and exciting.
Because at the end of the day these are the only designers who could afford to buy ads pages in the magazines.
These ads are the most important income for the magazine to survive as the sales of the hard copies is always down..
So it’s all about returning favours and working together for the interest of both the big names and the magazines themselves.
Meanwhile there are thousands of talentive designers who never get any opportunity to appear anywhere..
Photographer: Steven Meisel
Models: Tara Lynn, Candice Huffine and Robyn Lawley
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