On Thursday September 15th the place was at the Battersea Power
Station in south London as Rimmel ambassadors Georgia May Jagger,
Solange Knowles Alejandra Ramos and Kate Moss herself gathered to
celebrate the launch of Kate’s first personally designed collection for
Rimmel - the Kate Moss Lasting Finish Lipstick Collection, celebrating
her 10 years as the face of the brand.
Steve Mormoris, Senior Vice-President of Global Marketing for Coty Beauty, says:
“Kate
Moss is the ultimate London girl and truly epitomises the London Look:
she is a leader in the fashion and beauty industry and Rimmel is
thrilled with our long-standing relationship with the world’s most
famous model. Her arrival at the Battersea Power Station is an
electrifying entrance in a way that only Kate can, to what will be
London’s hot-ticket event of the season.”
The Kate Moss
Lasting Finish Lipstick Collection contains 15 shades - all hand-picked
by Kate and features a chic matte black pack that perfectly represents
her glamorous rock’n’roll style. Kate’s iconic pack is truly
personalised with her signature in an eye catching stand-out red giving
it true elegance with an edge!
Talking about her new lipstick collection Kate says:
“My
inspiration for this range was really to create a range of easy to
wear, classic shades that I have always worn and loved. From bright
reds, to soft pinks and nudes, there is a shade for everyone and any
occasion. It was also really important for me that they were
comfortable to wear. Whatever your outfit there is sure to be a shade
to match!”
